EPISODE 30: How Swish Goswami is Positioning Trufan To Be A Leading Analytics Platform

Swish Goswami has built a multi-hyphenate career. He is a serial tech entrepreneur (CEO & Founder of Trufan which recently acquired SocialRank), LinkedIn Youth Editor, three-time TEDx speaker (signed with the Speakers Spotlight & The AAT Project), and UN Youth Ambassador.

Swish has been recognized for curating the world’s first youth social capital fund and an application to fight malnutrition on college campuses. He has been awarded the United Nation’s Outstanding Youth Leadership Award, Startup Canada’s Young Entrepreneur Award, and Plan Canada’s Top 20 under 20. Swish has also been recognized as a top LinkedIn creator with over 100M content views and as the “Face and Future of Canadian Entrepreneurship” by UPS Canada.

Swish has previously worked as a Fortune 500 consultant (for Google, Western Union and American Express), and venture capitalist (at JB Fitzgerald Venture Capital founded by NBA player Trevor Booker).

Beyond working to grow his companies, Swish sits on the advisory board for numerous companies including the League of Innovators (charity started by Hootsuite CEO Ryan Holmes) and Dunk Media (11M follower network focused on basketball). He is an investor in the world’s most popular eSports organization FaZe Clan, the creator of a limited edition shoe with K-Swiss and the author of an upcoming book that will be released through U.K. publisher Kogan Page.

In this episode, we get a chance to explore Swish’s entrepreneurial career and what he’s learned so far. Swish has launched multiple businesses, raised money from investors, acquired a company, and is currently building Trufan.

Trufan is a social intelligence platform disrupting the influencer marketing space by helping brands activate grassroots communities made up of super fans and micro-influencers. Take the power of word of mouth marketing from the streets to social. Convert consumers from people who just buy to advocates who buy in.

We discuss:

• Is social media advertising a bubble? And is the future of advertising geared around influencers?
• How to build an audience on social media
• The beginnings of Trufan.io
• How Swish and his co-founder acquired Social Rank
• Putting out content on social media and the steps to take
• The qualities it takes to become a successful entrepreneur
• Getting investors to raise money for your business
• How to strategically form genuine relationships with influential people in business

LISTEN TO THE EPISODE:

Apple: https://apple.co/2SCJLen

Spotify: https://spoti.fi/3aYHwZ7

FOLLOW SWISH GOSWAMI

Swish Instagram: https://bit.ly/2VFuYAw

Swish LinkedIn: https://bit.ly/2Wj4DIJ

Trufan.io Website: https://bit.ly/34MEiXm