Walmart Challenging Amazon Prime with Their Own Subscription Service
Walmart will roll out its new subscription service later this month, Recode reported.
The name of the service is Walmart+.
The service will reportedly cost $98 a year and include same-day delivery, reserved delivery slots, and notifications when those slots are available, among other perks.
Amazon’s subscription service has been dominating the e-commerce space and forming an unbreakable moat in the market.
- More than half of Walmart’s top-spending families reportedly have Amazon Prime memberships.
Walmart’s core advantage is its grocery business. It’s currently larger than Amazon’s. One of Walmart's main worries is that if it doesn’t add its own subscription service, Prime’s perks could pull away its customers.
Plans derailed: Walmart originally planned to launch the service in March or April, but COVID-19 forced it to push those plans back