Steps To Establishing Your Personal Brand
Your personal brand is an extension of your reputation. It’s how people perceive you and the things you stand for.
Establishing your personal brand is something that happens over a sustained period of time. In business, brands become established over a certain number of years. Brands are what people say about a business and what it represents. As someone on the come up, you have the opportunity to do this as well.
We all have the same hustle and compete in the same industries, but investing in your personal brand is what’s going to make you stand out among the masses. It’s what’s going to distinguish you from your competitors and helping you form a lasting impression in the minds of others.
Below we’ve broken down our steps to create a personal brand.
Build Your Foundation
Your foundation consists of many things. It’s what makes you, YOU. When thinking about this, take a piece of paper and ask yourself what is it that makes you unique. Take inventory of the things you are an expert in and build on top of this.
- Core Values - What are your values, beliefs and what do you stand for?
- Skill Sets - What are your core skill sets that people can look at you to learn from?
- Message - What do you want to talk about and share with other people over & over where you never get tired of it?
- Persona - What kind of persona do you want to have and image?
- Interests - What are you interested in and passionate about?
Building Your Audience
We would all love to reach everyone in the world and for everyone to care about what we have to say or sell. Unfortunately, you will be stretching yourself thin if you are planning on attacking everyone. To be really effective and have a strong brand, it has to be laser focused and niched down.
For example; if you are a fitness entrepreneur with a side hustle for training people, you are not going to want to switch your messaging to talk about the best accounting tips. People are going to be confused because they came to you for workout advice.
Things to think about:
- Psychographics: What do they think about? What are their desires? What problems do they have? What are their beliefs?
- Demographics: What is their age, financial status, location, and status?
- Interests: Where do they hangout? What groups are they a part of? What are their passions?
Have A Personal Website
Having a website is critical for you to communicate your personal brand. This is your real estate online and where you tactfully craft the image you want to present to the world. Your website is the most important part because you get to own everything in it. If you build your brand just on social media, it can be gone in an instant. Your account can get banned, you can lose followers and etc.
Your website will clearly tell people what you are about and how you can best serve them. Your website should be direct and clearly explain the value that you can provide them to make their lives easier. Things to think about for your website:
- Photography: Invest in having some professional photos of yourself in different situations. Use these photos in other social media sites as well to create consistency in your personal brand.
- Logo: Get a professional logo or symbol of your name. There are many free services such as Canva to help you design a professional logo in minutes.
- Email: Designing your website with multiple call-to-actions. As you are starting out your personal brand, a call-to-action for someone to put their email is the most important. Collecting email will give you direct access to individuals who are interested in your products and services. You own this and they opted-in. Email will help you build an email list to communicate your offering to the people you are targeting.
- Social Media: Have your social handles in a place where they can be found. Share other articles or publications you have been featured in to have social proof.
- About Page: People love hearing about your story and why you are doing what you do. It will help you establish trust with them and tell the story of the person. Use this page to talk about your credentials, schooling, articles, and accolades you have received.
Establishing an online presence is a long process that takes time and effort. We’ve seen well established entrepreneurs such as Gary Vaynerchuk and Grant Cardone build their online presence by releasing content on the internet.
To build an audience, you have to create content that provides them with value. Your content either has to be informative, or funny. You can do both but usually, they fall between these two.
Begin by creating a list of all the things you want to talk about that will be beneficial to your target audience. Once you know what type of content you are going to make, it’s time to think about what type of content. Here are various forms of content you can make:
Once you have established what type of content you want to make, the next step is thinking about your distribution. Here are some distribution channels to use:
Strive to make your content consistent and done at the highest quality. Making content takes a ton of work and it’s better to put something out that is of high quality than to rush it. You only have one chance to make a first impression on someone, make sure when you get that opportunity you don’t let it slip by showcasing something sloppy.
Make sure you stay consistent with your content. When you build consistency, people will come to expect your content when it's promised and follow you. Don’t spread yourself thin by taking on every content platform. Choose 1-2 platforms and focus on those. Content marketing is a long-term game but when it’s done right, it will pay dividends for you.
Make Yourself Visible
You can expedite the time it takes to get your name out there by leveraging other platforms that are well established. You can do this by:
- Interviews: Come on podcasts as a guest, and use traditional media to gain visibility.
- Public Speaking: Take part in a conference and speak to gain authority in your space to showcase your thought leadership.
- Guest Blogging: Blog on other platforms which is well established that your audience reads.
Start building your personal brand today. There has never been a better time than now to get started on getting your voice out there. The internet has given everyone an opportunity to talk and share with the world. They can be other people in your space with similar products but having a personal brand will help you stand out because there is no one else who can be you other than yourself.