LeBron James & Maverick Raise $100 Million for SpringHill

LeBron James & Maverick Raise $100 Million for SpringHill

Lebron James and his business partner Maverick Carter announced the formation of a new media company, SpringHill Co., which will be supported by a $100 million funding round.

  • On its official Instagram account, SpringHill is billed as "a media company with an unapologetic agenda - a maker and distributor of all kinds of content that will give a voice to creators and consumers who've been pandered to, ignored, or underserved."
  • Notable titles under Spring Hill are documentary movies: More than a Game (2008), The Carter Effect (2017) and Shut Up and Dribble (2018) and television programs The Wall and Million Dollar Mile.
  • James tweeted “I am most proud of our team. 100+ employees, 64% people of color and 40% female in an industry that avg 25%.”
  • Maverick Carter serves as CEO and LeBron as the chairman. Bloomberg reported that the board is composed of News Corp. heir Elisabeth Murdoch, Guggenheim Partners chief investment officer Scott Minerd, Serena Williams, Apollo Global Management co-founder Marc Rowan, Live Nation Entertainment Michael Rapino, Boston Red Sox Chairman Tom Werner and L.A investment banker Paul Wachter.
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