Facebook Launching A Product To Rival Tik Tok
There is no way there is a successful social media app out there that has taken the world by storm without Mark Zuckerberg having something to say about it.
- Facebook is launching its own version of Tik Tok called ‘Instagram Reels.’ Facebook began testing Reels in Brazil last November. In the last few weeks, it has picked up steam and started testing the product in France, Germany, and in India after Tik Tok was banned.
- Tik Tok has been getting the cold shoulder from lawmakers in the U.S. With the heat on Tik Tok, Facebook is ready to swoop in and use it 3 billion user ecosystem to create a product that will thwart off other Gen Z apps the likes of Dubsmash, Tik Tok, Byte, and Triller.
After months of testing, Facebook plans on launching Instagram Reels in the U.S. and 50+ international markets this August. Reels lets users create and share 15-second video clips with easy editing and remixing tools, a big music catalog, and a featured section for discovery.