Enzo Ferrari's Insult To Lamborghini That Lead Him To Manufacture Supercars
Lamborghini cars are one of the most luxurious cars to ever grace the motor vehicle roads.
Ferruccio Lamborghini had the midas touch when it came to anything that had to do with mechanics.
After serving in the Italian army in the 1940s, he came back to Italy and opened a garage. His father was a farmer and he asked Ferruccio to assemble him a tractor with whatever spare parts he could find.
The tractor caught the eyes of other farmers and his father’s friend. Ferruccio decided to open up a tractor business. He opened up his business in 1949 by repurposing spare parts from surplus military vehicles into agricultural agricultural equipment.
His business skyrocketed! As his wealth grew, his taste in luxury grew as well. Ferruccio bought himself several high-end sports cars since he always loved automobiles.
As he dabbled in several cars from different manufacturers, he began to notice that each brand had its own issues that held it back from being a smooth ride. One car was too hot, the other one was too loud, and one had breaks that he particularly didn’t like.
One brand that gave him issues was the Ferrari 250 GT. This was his favourite car and the clutch of the car destroyed his driving experience. As a natural mechanic, he decided to fix it.
Ferrari discovered that there was no difference between the clutch in his sports car and the clutch in the tractors he built. He met with the founder of Ferrari cars, Enzo Ferrari, to talk about a high-end clutch to be used for a luxury vehicle such as Ferrari.
Ferrari was taken off by this suggestion from Lamborghini. He felt that Ferruccio had no place in telling him which clutch he should use because he manufactures farming equipment. He answered his complaints by saying “the problem is not with the car but with the driver!” and advised him to look after his tractors instead.
Ferruccio Lamborghini was offended by this and used it as inspiration. It motivated him to build the sports car he wanted to drive. He established his new business, ‘Automobil Lamborghini,’ on a 500,000 square feet property outside of Bologna in northern Italy.
In 1963, he debuted his first car, the Lamborghini 350 GTV, at an auto show in Turin. The car was not finished in time for the show as the engine was missing, but it was well received by critics.
The car was revolutionary in some aspects. The design defied conventional wisdom as it had the engine located behind the cockpit rather than where it would be on the front located underneath the bonnet.
In the 1970s, Lamborghini came out with the iconic ‘Countach.’ It was a futuristic looking car with the doors opening up resembling a butterfly’s wings. The design on this car set the precedence for all future Lamborghini cars today.
Ferruccio Lamborghini sold his automobile business after experiencing some issues with his tractor business and retired to his vineyard. The brand continued to make cars and was ultimately bought by Audi, a part of the Volkswagen group in the 1990s.
The Lamborghini brand remains under their ownership and is a highly successful car. It has gained a reputation for making quality cars and has become a symbol for high status.
Takeaway: Sometimes an insult can be the biggest blessing to you. You can either dwell in the words or you can take that energy and channel it into something productive. Who knows, if Ferruccio Lamborghini stayed mad, would we have Lambo cars?