CrossFit CEO Sells Company

CrossFit CEO Sells Company

Former CrossFit CEO Greg Glassman is selling the company he founded after a long list of allegations surfaced over his past conduct.

  • CrossFit Inc.’s former chief executive officer has sold the fitness company he co-founded to an affiliate only weeks after Twitter postings sparked anger that led to his ouster.
  • Greg Glassman sold the creator of exercise and nutrition regimes to Boulder, Colorado-based partner Eric Roza, according to a letter released on CrossFit’s Twitter account. Roza said in the letter he’s “deeply honored to have the opportunity to lead CrossFit through its next chapter as CEO and owner, following the closing next month.”
  • Glassman stepped down earlier this month after calling civil unrest related to the death of George Floyd at the hands of police officers “FLOYD-19.” The post drew backlash from affiliate gym owners, employees, customers and sponsors.
  • The remark was met with immediate backlash, as several gyms and businesses ended their affiliations with CrossFit.
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