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The 3 German Brothers That Almost Put AirBnB Out Of Business

The 3 German Brothers That Almost Put AirBnB Out Of Business

The Samwer brothers put Brian Chesky on the ropes. The Samwer brothers told Brian that they can have Wimdu for 25% stake in Airbnb. Regardless of the decision, each one faced a terrible consequence. If Brian rejected the offer and faced the Samwer brothers, they would be at a disadvantage because Wimdu had 10 times the number of employees and 10 times the amount of capital. Competing with Wimdu would be a treacherous task.

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How supermarkets arrange their store to get you to buy more

Strategies Supermarkets Use To Get You To Buy More

A rule of thumb when you’re going to do your grocery shopping is to never do it while you’re hungry. You’re always going to end up buying a lot more food than you were intending on buying because your hunger factored into your decision. 

What about when you’re not hungry? Let’s take a look at how your local grocery store employs a combination of strategies to get you to buy more. 

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Allyson Felix negotiation with Nike

How An Olympian Stood Up To Nike To Force Change For Women In Sports

Felix began her negotiation with Nike. Nike was her lead sponsor for a decade and their initial offer came in at 70% less than her previous contract. The problem to Felix was that Nike was unwilling to contractually guarantee her reduced salary if her performance declined in the months surrounding her pregnancy. 
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The Science Behind Dopamine And How Businesses Leverage It

The Science Behind Dopamine And How Businesses Leverage It

Smartphones have provided us with an unlimited supply of social stimuli that are positive and negative. When you get that notification, whether it’s a text message, a “like” on Instagram, or Facebook notification, there’s potential for it to be a positive social stimulus with a dopamine influx.
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