The Underrated Newsletter

Discover untold stories that highlight the game-changing business strategies that shape our sports music and culture, for free.

Hustler's Digest

The Genius Idea That Launched Jay-Z's Career

The Genius Idea That Launched Jay-Z's Career

Early on when he was getting his start, Jay and his camp of Damon Dash & Kareem Burke went to all the record labels hunting down a record deal. The early 90s were a tough period to break into the music business and get a record deal. All the record labels shut them down. Jay was quoted in Forbes saying “The genius thing that we did was we didn’t give up. We used that ‘what do they know’ approach. We didn’t give up at that point.”
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Big Baller Brand: Game Changing Vision...Wrong Execution.

Big Baller Brand: Game Changing Vision...Wrong Execution.

Big Baller had an opportunity to revolutionize how future athletes would approach marketing themselves moving forward. They presented a path to an unchartered territory no athlete has ever done. They had everything right in front of them, but poor execution was the reason for their demise.  Let’s go through a timeline of how everything unfolded. 
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The Era Of The Athlete-Investor

The Era Of The Athlete-Investor

We are entering a time where athletes are going to stop negotiating with an existing company for a few percentages of equity in a business. Having an audience is the new currency and athletes are in a prime position to take advantage of this shift in the market. We are now entering a time where it’s “athelte-entrepreneur.”
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