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The Underrated Newsletter

A weekly newsletter breaking down untold stories that highlight the game-changing business strategies that shape our sports, music, and culture.

Hustler's Digest

The Reason Your Eyewear Is Expensive

The Reason Your Eyewear Is Expensive

Have you ever wondered why when you shop for branded sunglasses or eyewear from a reputable brand they carry a high price tag? There is one company that is responsible for that and they have a monopoly over the eyewear market. Luxottica is an Italian eyewear company that does $8 billion dollars a year in revenue and boasts a large portfolio of great eyewear brands.

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How Apple Flopped with The iPhone 5c

How Apple Flopped with The iPhone 5c

Back in 2013, the iPhone 5 series was unveiled by Tim Cook. Apple decided to target a new customer base of people who couldn’t afford an iPhone before and Apple saw this as an opportunity to provide them with that experience. What they launched in the market was a cheap, plastic iPhone which lacked the allure of an Apple product. The sleek design, premium materials, and luxury look the world has known of Apple was not on this phone.

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The Underrated Newsletter

A weekly newsletter breaking down untold stories that highlight the game-changing business strategies that shape our sports, music, and culture.