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How Adidas & Puma Started From A Feud Between Two Brothers

How Adidas & Puma Started From A Feud Between Two Brothers

In 1948, the brothers went their separate ways. The Dassler Shoe Factory got broken up and each brother went to set up their own shop. Their shops were opposite each other on the opposite side of the Aurach river. 

Adolf named his new company “Adi-das” which was a combination of his first and last name. Rudolph attempted a similar strategy with his name “Ruda” but after long thought he settled on ‘Puma.’

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